MI.Business.Console

for Promomed

Update: 10.04.2024

Last week: 13 week 2024 (25.03.2024 - 31.03.2024)

Last full month: March 2024

---

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	7 356	-10.2%	9.8%	-0.6	16 587 782	-9.9%	8.3%	-0.5	-4.4%
MoM	34 128	17.0%	10.5%	-0.5	76 805 654	16.8%	9.0%	-0.6	23.0%
YTD	90 243	23.8%	10.9%	2.3	202 768 376	55.4%	9.4%	2.2	-2.1%
MAT	358 211	33.8%	9.7%	1.7	729 075 069	48.3%	8.2%	1.4	10.2%
BRAINMAX
WoW	1 084	-8.6%	100.0%	0	3 900 497	-10.8%	100.0%	0	-8.6%
MoM	4 695	18.9%	100.0%	0	17 055 157	18.5%	100.0%	0	21.5%
YTD	12 926	60.2%	100.0%	0	46 634 188	71.1%	100.0%	0	60.2%
MAT	51 509	182.2%	100.0%	NA	180 374 665	200.5%	100.0%	NA	NA
GOLDLINE PLUS
WoW	18 428	1.9%	45.7%	1.7	57 068 593	1.3%	36.7%	1.7	-1.8%
MoM	80 084	17.2%	44.7%	0.9	251 582 555	15.7%	36.1%	0.2	14.8%
YTD	215 400	2.7%	44.0%	2	689 072 651	9.3%	36.0%	-2.1	-2.0%
MAT	874 723	20.0%	45.4%	2.1	2 750 082 651	29.2%	39.1%	1.1	14.4%
MIGRENIUM
WoW	11 405	-2.1%	0.5%	0	3 537 819	-1.2%	0.7%	0	-1.4%
MoM	52 817	-0.4%	0.5%	0	16 070 490	6.5%	0.7%	0	8.6%
YTD	155 645	-2.6%	0.5%	-0.1	44 253 224	53.9%	0.6%	0.1	21.9%
MAT	637 448	8.4%	0.5%	0	138 171 011	29.8%	0.5%	0	16.3%
MODELAX-N
WoW	37 817	3.1%	27.8%	1	15 804 477	3.0%	17.9%	0.6	-0.4%
MoM	164 685	26.9%	27.3%	4.3	68 795 771	29.7%	17.5%	3.3	6.8%
YTD	413 998	62.4%	23.5%	6	169 120 904	109.1%	14.6%	4.6	20.8%
MAT	1 327 112	117.7%	20.2%	8.6	471 058 755	134.4%	11.6%	5	24.7%
REDUXIN
WoW	12 884	-7.3%	32.0%	-1.9	71 641 496	-8.2%	46.1%	-2.4	-1.8%
MoM	58 968	14.9%	32.9%	0	324 783 811	17.2%	46.6%	0.9	14.8%
YTD	162 801	-7.1%	33.3%	-1.8	886 642 664	24.3%	46.4%	3.3	-2.0%
MAT	625 428	3.4%	32.5%	-3.5	3 046 599 756	21.4%	43.3%	-1.6	14.4%
REDUXIN FORTE
WoW	3 327	-2.4%	8.3%	-0.1	14 346 610	-0.3%	9.2%	0.3	-1.8%
MoM	15 469	9.3%	8.6%	-0.4	66 626 856	4.4%	9.6%	-1	14.8%
YTD	42 608	7.6%	8.7%	0.8	187 420 251	27.5%	9.8%	0.9	-2.0%
MAT	169 031	31.5%	8.8%	1.1	693 921 592	42.3%	9.9%	1.1	14.4%
SALVISAR
WoW	12 121	-0.9%	1.6%	0	4 846 653	0.9%	1.4%	0	-0.8%
MoM	51 767	46.5%	1.5%	0.4	20 518 388	55.8%	1.4%	0.4	8.3%
YTD	120 911	-15.0%	1.2%	-0.3	45 426 048	-0.9%	1.1%	-0.3	7.6%
MAT	477 094	-21.3%	1.2%	-0.4	163 358 349	-20.9%	1.0%	-0.4	8.2%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	90 243	23.8%	10.9%	2.3	202 768 376	55.4%	9.4%	2.2	-2.1%
BRAINMAX	12 926	60.2%	100.0%	0	46 634 188	71.1%	100.0%	0	60.2%
GOLDLINE PLUS	215 400	2.7%	44.0%	2	689 072 651	9.3%	36.0%	-2.1	-2.0%
MIGRENIUM	155 645	-2.6%	0.5%	-0.1	44 253 224	53.9%	0.6%	0.1	21.9%
MODELAX-N	413 998	62.4%	23.5%	6	169 120 904	109.1%	14.6%	4.6	20.8%
REDUXIN CAPS	162 801	-7.1%	33.3%	-1.8	886 642 664	24.3%	46.4%	3.3	-2.0%
REDUXIN FORTE	42 608	7.6%	8.7%	0.8	187 420 251	27.5%	9.8%	0.9	-2.0%
SALVISAR	120 911	-15.0%	1.2%	-0.3	45 426 048	-0.9%	1.1%	-0.3	7.6%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	358 211	33.8%	9.7%	1.7	729 075 069	48.3%	8.2%	1.4	10.2%
BRAINMAX	51 509	182.2%	100.0%	NA	180 374 665	200.5%	100.0%	NA	NA
GOLDLINE PLUS	874 723	20.0%	45.4%	2.1	2 750 082 651	29.2%	39.1%	1.1	14.4%
MIGRENIUM	637 448	8.4%	0.5%	0	138 171 011	29.8%	0.5%	0	16.3%
MODELAX-N	1 327 112	117.7%	20.2%	8.6	471 058 755	134.4%	11.6%	5	24.7%
REDUXIN CAPS	625 428	3.4%	32.5%	-3.5	3 046 599 756	21.4%	43.3%	-1.6	14.4%
REDUXIN FORTE	169 031	31.5%	8.8%	1.1	693 921 592	42.3%	9.9%	1.1	14.4%
SALVISAR	477 094	-21.3%	1.2%	-0.4	163 358 349	-20.9%	1.0%	-0.4	8.2%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	7 356	-10.2%	9.8%	-0.6	16 587 782	-9.9%	8.3%	-0.5	-4.4%
BRAINMAX	1 084	-8.6%	100.0%	0	3 900 497	-10.8%	100.0%	0	-8.6%
GOLDLINE PLUS	18 428	1.9%	45.7%	1.7	57 068 593	1.3%	36.7%	1.7	-1.8%
MIGRENIUM	11 405	-2.1%	0.5%	0	3 537 819	-1.2%	0.7%	0	-1.4%
MODELAX-N	37 817	3.1%	27.8%	1	15 804 477	3.0%	17.9%	0.6	-0.4%
REDUXIN CAPS	12 884	-7.3%	32.0%	-1.9	71 641 496	-8.2%	46.1%	-2.4	-1.8%
REDUXIN FORTE	3 327	-2.4%	8.3%	-0.1	14 346 610	-0.3%	9.2%	0.3	-1.8%
SALVISAR	12 121	-0.9%	1.6%	0	4 846 653	0.9%	1.4%	0	-0.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	34 128	17.0%	10.5%	-0.5	76 805 654	16.8%	9.0%	-0.6	23.0%
BRAINMAX	4 695	18.9%	100.0%	0	17 055 157	18.5%	100.0%	0	21.5%
GOLDLINE PLUS	80 084	17.2%	44.7%	0.9	251 582 555	15.7%	36.1%	0.2	14.8%
MIGRENIUM	52 817	-0.4%	0.5%	0	16 070 490	6.5%	0.7%	0	8.6%
MODELAX-N	164 685	26.9%	27.3%	4.3	68 795 771	29.7%	17.5%	3.3	6.8%
REDUXIN CAPS	58 968	14.9%	32.9%	0	324 783 811	17.2%	46.6%	0.9	14.8%
REDUXIN FORTE	15 469	9.3%	8.6%	-0.4	66 626 856	4.4%	9.6%	-1	14.8%
SALVISAR	51 767	46.5%	1.5%	0.4	20 518 388	55.8%	1.4%	0.4	8.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

---