for Promomed

Update: 10.04.2024

Last week: 13 week 2024 (25.03.2024 - 31.03.2024)

Last full month: March 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 7 356 -10.2% 9.8% -0.6 16 587 782 -9.9% 8.3% -0.5 -4.4%
MoM 34 128 17.0% 10.5% -0.5 76 805 654 16.8% 9.0% -0.6 23.0%
YTD 90 243 23.8% 10.9% 2.3 202 768 376 55.4% 9.4% 2.2 -2.1%
MAT 358 211 33.8% 9.7% 1.7 729 075 069 48.3% 8.2% 1.4 10.2%
BRAINMAX
WoW 1 084 -8.6% 100.0% 0 3 900 497 -10.8% 100.0% 0 -8.6%
MoM 4 695 18.9% 100.0% 0 17 055 157 18.5% 100.0% 0 21.5%
YTD 12 926 60.2% 100.0% 0 46 634 188 71.1% 100.0% 0 60.2%
MAT 51 509 182.2% 100.0% NA 180 374 665 200.5% 100.0% NA NA
GOLDLINE PLUS
WoW 18 428 1.9% 45.7% 1.7 57 068 593 1.3% 36.7% 1.7 -1.8%
MoM 80 084 17.2% 44.7% 0.9 251 582 555 15.7% 36.1% 0.2 14.8%
YTD 215 400 2.7% 44.0% 2 689 072 651 9.3% 36.0% -2.1 -2.0%
MAT 874 723 20.0% 45.4% 2.1 2 750 082 651 29.2% 39.1% 1.1 14.4%
MIGRENIUM
WoW 11 405 -2.1% 0.5% 0 3 537 819 -1.2% 0.7% 0 -1.4%
MoM 52 817 -0.4% 0.5% 0 16 070 490 6.5% 0.7% 0 8.6%
YTD 155 645 -2.6% 0.5% -0.1 44 253 224 53.9% 0.6% 0.1 21.9%
MAT 637 448 8.4% 0.5% 0 138 171 011 29.8% 0.5% 0 16.3%
MODELAX-N
WoW 37 817 3.1% 27.8% 1 15 804 477 3.0% 17.9% 0.6 -0.4%
MoM 164 685 26.9% 27.3% 4.3 68 795 771 29.7% 17.5% 3.3 6.8%
YTD 413 998 62.4% 23.5% 6 169 120 904 109.1% 14.6% 4.6 20.8%
MAT 1 327 112 117.7% 20.2% 8.6 471 058 755 134.4% 11.6% 5 24.7%
REDUXIN
WoW 12 884 -7.3% 32.0% -1.9 71 641 496 -8.2% 46.1% -2.4 -1.8%
MoM 58 968 14.9% 32.9% 0 324 783 811 17.2% 46.6% 0.9 14.8%
YTD 162 801 -7.1% 33.3% -1.8 886 642 664 24.3% 46.4% 3.3 -2.0%
MAT 625 428 3.4% 32.5% -3.5 3 046 599 756 21.4% 43.3% -1.6 14.4%
REDUXIN FORTE
WoW 3 327 -2.4% 8.3% -0.1 14 346 610 -0.3% 9.2% 0.3 -1.8%
MoM 15 469 9.3% 8.6% -0.4 66 626 856 4.4% 9.6% -1 14.8%
YTD 42 608 7.6% 8.7% 0.8 187 420 251 27.5% 9.8% 0.9 -2.0%
MAT 169 031 31.5% 8.8% 1.1 693 921 592 42.3% 9.9% 1.1 14.4%
SALVISAR
WoW 12 121 -0.9% 1.6% 0 4 846 653 0.9% 1.4% 0 -0.8%
MoM 51 767 46.5% 1.5% 0.4 20 518 388 55.8% 1.4% 0.4 8.3%
YTD 120 911 -15.0% 1.2% -0.3 45 426 048 -0.9% 1.1% -0.3 7.6%
MAT 477 094 -21.3% 1.2% -0.4 163 358 349 -20.9% 1.0% -0.4 8.2%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 90 243 23.8% 10.9% 2.3 202 768 376 55.4% 9.4% 2.2 -2.1%
BRAINMAX 12 926 60.2% 100.0% 0 46 634 188 71.1% 100.0% 0 60.2%
GOLDLINE PLUS 215 400 2.7% 44.0% 2 689 072 651 9.3% 36.0% -2.1 -2.0%
MIGRENIUM 155 645 -2.6% 0.5% -0.1 44 253 224 53.9% 0.6% 0.1 21.9%
MODELAX-N 413 998 62.4% 23.5% 6 169 120 904 109.1% 14.6% 4.6 20.8%
REDUXIN CAPS 162 801 -7.1% 33.3% -1.8 886 642 664 24.3% 46.4% 3.3 -2.0%
REDUXIN FORTE 42 608 7.6% 8.7% 0.8 187 420 251 27.5% 9.8% 0.9 -2.0%
SALVISAR 120 911 -15.0% 1.2% -0.3 45 426 048 -0.9% 1.1% -0.3 7.6%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 358 211 33.8% 9.7% 1.7 729 075 069 48.3% 8.2% 1.4 10.2%
BRAINMAX 51 509 182.2% 100.0% NA 180 374 665 200.5% 100.0% NA NA
GOLDLINE PLUS 874 723 20.0% 45.4% 2.1 2 750 082 651 29.2% 39.1% 1.1 14.4%
MIGRENIUM 637 448 8.4% 0.5% 0 138 171 011 29.8% 0.5% 0 16.3%
MODELAX-N 1 327 112 117.7% 20.2% 8.6 471 058 755 134.4% 11.6% 5 24.7%
REDUXIN CAPS 625 428 3.4% 32.5% -3.5 3 046 599 756 21.4% 43.3% -1.6 14.4%
REDUXIN FORTE 169 031 31.5% 8.8% 1.1 693 921 592 42.3% 9.9% 1.1 14.4%
SALVISAR 477 094 -21.3% 1.2% -0.4 163 358 349 -20.9% 1.0% -0.4 8.2%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 7 356 -10.2% 9.8% -0.6 16 587 782 -9.9% 8.3% -0.5 -4.4%
BRAINMAX 1 084 -8.6% 100.0% 0 3 900 497 -10.8% 100.0% 0 -8.6%
GOLDLINE PLUS 18 428 1.9% 45.7% 1.7 57 068 593 1.3% 36.7% 1.7 -1.8%
MIGRENIUM 11 405 -2.1% 0.5% 0 3 537 819 -1.2% 0.7% 0 -1.4%
MODELAX-N 37 817 3.1% 27.8% 1 15 804 477 3.0% 17.9% 0.6 -0.4%
REDUXIN CAPS 12 884 -7.3% 32.0% -1.9 71 641 496 -8.2% 46.1% -2.4 -1.8%
REDUXIN FORTE 3 327 -2.4% 8.3% -0.1 14 346 610 -0.3% 9.2% 0.3 -1.8%
SALVISAR 12 121 -0.9% 1.6% 0 4 846 653 0.9% 1.4% 0 -0.8%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 34 128 17.0% 10.5% -0.5 76 805 654 16.8% 9.0% -0.6 23.0%
BRAINMAX 4 695 18.9% 100.0% 0 17 055 157 18.5% 100.0% 0 21.5%
GOLDLINE PLUS 80 084 17.2% 44.7% 0.9 251 582 555 15.7% 36.1% 0.2 14.8%
MIGRENIUM 52 817 -0.4% 0.5% 0 16 070 490 6.5% 0.7% 0 8.6%
MODELAX-N 164 685 26.9% 27.3% 4.3 68 795 771 29.7% 17.5% 3.3 6.8%
REDUXIN CAPS 58 968 14.9% 32.9% 0 324 783 811 17.2% 46.6% 0.9 14.8%
REDUXIN FORTE 15 469 9.3% 8.6% -0.4 66 626 856 4.4% 9.6% -1 14.8%
SALVISAR 51 767 46.5% 1.5% 0.4 20 518 388 55.8% 1.4% 0.4 8.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs